An Lifang Group was founded in 1975 in Hong Kong, China. After more than 30 years of operation, An Lifang has developed into a large modern enterprise. In line with the business development direction of “taking root in Hong Kong, China, looking at Shenzhou from the north, and looking at the world”, the group is headquartered in Hong Kong, China, with its own office space of 5,000 square meters. Furthermore, they also established An Lifang (China) Clothing Co., Ltd. in Shenzhen in 1987, and established An Lifang (Changzhou) Clothing Co., Ltd. in 1993, and set up production lines in both places. In the 21st century, in the third decade of reform and opening up, An Lifang used the development strategy of the country's Bohai Bay Economic Zone to select the Mingshui Economic Development Zone in Shandong Province to establish a green ecological industrial park. On December 1, 2010, An Lifang's Shanghai headquarters was officially completed and opened. The total area of office buildings, factories and dormitories purchased by the Group is over 73,000 square meters and employs nearly 8,200 employees. The Group strives to improve product quality and enhance service standards. In addition to continuously recruiting experienced technicians, they have also continued to invest in the latest production and information equipment, with impressive results. Since entering the domestic market in the early 90s, the Group's business has grown by leaps and bounds. Since statistics were released by the National Bureau of Statistics in 1996, the An Lifang brand has been ranked No. 1 in sales of similar products in the national market for 16 consecutive years. Up to now, the Group's retail business has spread across more than 190 large and medium-sized cities in China, including Hong Kong and Macau, and has more than 2,000 retail outlets. An Lifang Group is not only a supplier of women's underwear, but has also successfully established high-quality and diversified underwear brand lines such as “Embry Form,” “Fandecie Fendis,” “Comfit,” “Liza Cheng,” “E-BRA,” “IVU,” and “Anduo.” Currently, the Group's product categories include bust, underwear, tights, swimwear, gym clothes, pajamas, socks, and maternity and nursing underwear, etc., which are very popular among women from all walks of life.
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