About BE FRIENDS HLDG Company

The Group was founded in 2007 and listed on the main board of the Hong Kong Stock Exchange in 2014 (stock code: 01450.HK). As a leading all-media service provider in China, the Group mainly provides full-scale video application services to new media platforms, industry customers, broadcasters, etc., including live streaming, video content production, product sales, and system operation and maintenance services. The Group has always been committed to using video technology and services to further expand the Group's service capabilities in the all-media market, especially the new media market. Since its development, the new media service business has become one of the Group's main long-term growth drivers. Thanks to the rapid development of the new media market in China, since setting up the new media service market in 2019, the Group has continuously explored new channel strategies to achieve win-win cooperation with leading platforms and organizations in the new media service market. Currently, the group's friend, which mainly provides new media services, is China's leading e-commerce live streaming and new media marketing brand, dedicated to building a bridge for celebrities, high-quality brands, and consumers on platforms such as Douyin, Taobao, and Jingdong. Currently, Make Friends has signed up with many celebrities, has nearly 50 veteran e-commerce anchors with a broadcast time of over 1,000 hours, and operates more than 10 live streaming accounts, totaling 50 million+ fans across all platforms. Among them, on the Douyin platform, Make a Friend has a “Make a Friend” main live broadcast room and multiple vertical live broadcast rooms, with a cumulative total of 30 million+ fans; on the Taobao platform, Make a Friend has a big IP live broadcast room, with 10 million+ fans. In order to better serve customers, on May 31, 2023, a friend officially settled in JD and launched a three-platform live broadcast mode. At the same time, the Group's new media service business also covers integrated marketing and Douyin e-commerce. With rich project experience advantages and technical reserves in the industry, Beijing Ruike and Times Huarui, a subsidiary of the Group, provide customers with diversified application solutions and rich content services, including providing multiple application solutions for many large organizations including China Central Radio and Television and Xinhua News Agency, and provided technical services for many national events and events such as the 2008 Beijing Olympics, the 16th Asian Games in 2010, and the 2009 and 2013 China National Games. Furthermore, Gaojun Technology, a subsidiary of the Group, is mainly engaged in the R&D and sales of wireless video and audio transmission equipment and communication products. The products and applications developed by it are also sold all over the country. At the same time, the Group also provides customers with high-quality system operation and maintenance services.