The Company was founded in 2007, and its H shares were listed on the main board of the Hong Kong Stock Exchange in June 2015 (stock code: 1528), while its A shares were listed on the Shanghai Stock Exchange in January 2018 (stock code: 601828). The company is a leading home decoration and furniture store operator and pan-home furnishing business platform service provider in China. It mainly provides comprehensive services to merchants, consumers and partners through the operation and management of self-operated shopping malls, managed shopping malls, franchised shopping malls and strategic cooperative shopping malls. At the same time, the company also provides general household consumer services including internet retail, home improvement, design, etc. As a national home decoration and furniture mall operator, the company has a wide geographical coverage, large number and large operating area. By the end of the reporting period, the company had operated 87 self-operated shopping malls, managed 275 shopping malls, and operated 8 home furnishing stores through strategic cooperation. In addition, the company authorized 46 home building materials projects through franchises, including a total of 448 home building materials stores/industrial streets. The self-operated shopping malls and shopping malls managed by the company cover 215 cities in 30 provinces, municipalities directly under the Central Government and autonomous regions across the country. The total operating area of the shopping malls is 21,724,717.18 square meters, and the number of brand series in the company's shopping mall brand library exceeds 38,500. The company's strong brand influence, rich management experience and national layout network system give the company an absolute leading edge in the steadily growing home decoration and furniture retail industry in China. The Group has always taken “building a warm and harmonious home and improving the quality of consumption and home life”, and will continue to follow the business management model of “market-based management, shopping mall management” to provide consumers with better and more professional services, thereby consolidating the market leadership position and consolidating the “Red Star Macalline” brand as a home life expert in the eyes of consumers, with a view to becoming the most leading and professional “omni-channel pan-home business platform service provider” in China.
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