Huixin Microfinance is rooted in Quanzhou. According to Ipsos, it is the largest licensed microfinance company in Fujian Province based on revenue in 2015. The company is mainly committed to providing practical and flexible short-term financing solutions to local individual entrepreneurs, small and medium-sized enterprises, and microenterprises to support their continued growth and meet their evolving liquidity needs. The company mainly provides credit-based short-term loans, but also less secured loans. The company provides customers with two types of loans, namely revolving loans and term loans. As of March 31, 2016, the company's registered capital was RMB 500 million. According to Ipsos, the company has a market share of about 7.2% in the Quanzhou microfinance market (calculated based on loan principal balance as of December 31, 2015). Since its inception in January 2010, the company's business scale has been rapidly expanding and has built a solid customer base as the business has grown. During its track record period, the company had more than 600 different customers.
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