China Putan Food Holdings Co., Ltd. is a leading integrated pork product supplier in Fujian, China. It operates on a vertically integrated business model, integrating pig breeding, slaughter and pork product sales. The Group's main pork products include white-striped pork, portioned pork pieces, and pork offal. Headquartered in Putian City, Fujian, the Group owns the only approved “two-star slaughterhouse” in Putian, and is the only star slaughterhouse approved and designated by the Putian municipal government in the four urban areas (Chengxiang District, Licheng District, Xiuyu District, and Meizhou Bay North Shore Economic Development Zone) within the five cities and one county of Putian City. In 2011, the group accounted for about 21.9% of the number of pigs released in Putian, Fujian. The group's pig farm adopts a high-tech environmental management system, starting at the source, using a garden-style ecological pig breeding base, specially blended feed, and a six-layer filtration system for pig drinking water to ensure the quality and safety of pork; recycling pig excrement into organic fertilizer, turning waste into treasure; at the same time, the group's slaughterhouse uses sewage treatment systems that meet the country's “Level 1 Emission Standards” to reduce pollution. The Group's own “Putian” brand has received many awards. It has the title of “pollution-free agricultural product” granted by the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and the “Fujian Pollution-free Agricultural Product Origin Certification Certificate” by the Fujian Provincial Department of Agriculture. It has also been recognized as a “Fujian Famous Brand Product” by the Fujian Provincial Government and recognized as a “Famous Trademark of Fujian Province” by the Fujian Famous Trademark Accreditation Committee. The “Putian” brand is well recognized by consumers. The Group's sales outlets effectively covered the consumer market, penetrated downtown Putian through retail channels such as direct-run stores, supermarket counters and group buying customers, and expanded to surrounding cities such as Fuzhou, Quanzhou and Zhangzhou; it also covered various townships through wholesale to local independent pork brokers and food factories. This vertically integrated business model has reduced the Group's reliance on the supply of finished pigs (180-day old) and strengthened our flexibility and profitability in selling products according to market conditions; raising our own, slaughtering, and selling our own products to ensure pollution-free, healthy, and the highest product quality.
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