About BABYTREE GROUP Company

We are the largest and most active mother and child community platform in China by MAU (monthly active users), dedicated to connecting and serving young families. According to the Sullivan report, there was an average of 139 million MAU on our platform in 2017. We launched babytree.comin 2007 to create an online platform for expectant parents and young parents in China to communicate with each other and get the best parenting advice. According to the Sullivan report, after 11 years of development, we have established the most trusted brand among online mother-and-child platforms in China. Today, Babytree has built a vibrant community for young families on the two pillars of strong social functions and quality content. On the platform, we provide a full range of products and services to meet the four basic needs of young Chinese families: learning, sharing, recording, and shopping. Our two main platforms are (i) babytree nurturing, which is our flagship platform, which consists of our babytree nurturing mobile app and PC and WAP babytree.com, which is the main portal for our user traffic; (ii) Hourlight, a second platform for mobile use only, focuses on children's development, and is designed to achieve the two purposes of being an image-rich social recording medium and an online platform for early education content and tools. We view Time Light as a natural extension of the flagship Baby Tree Nurturing Platform, extending the user life cycle and further expanding the user base. In addition, we also have Meidou Mom, an e-commerce platform for mother and child products, and its functions are deeply embedded in the Baby Tree Nurturing Platform. We obtain invaluable core fertility data from registered users. User interactions in our ecosystem generate vast amounts of behavioral data. Overall, we have the largest commercial database of mother and child groups in China, according to the Sullivan Report. High-quality and huge user data helps us to further understand their information, accurately target their needs, more accurately personalize the user experience, and develop new categories of products and services. We've developed an effective and efficient monetization model on our scalable platform. The data-driven advertising and e-commerce business is our main source of revenue, showing rapid growth in the three years ending December 31, 2017. We've also successfully launched two additional revenue streams from consumers to manufacturers (or C2M) and knowledge payment businesses. We have created a growing ecosystem where business partners and users can interact not only about mother and child products and services, but also about the consumption of other types of household goods. For the six months ended June 30, 2018, our platform connected 152 advertisers and 91 C2M manufacturing partners. As of June 30, 2018, we had 2,049 third-party e-commerce merchants and 641 quality content program contract experts. We are led by a forward-looking and experienced management team. Our founder and chairman, Mr. Wang Huainan, is a highly respected entrepreneur and one of the most well-known leaders in the Chinese TMT industry. He not only has a deep understanding of the Chinese market, but also has a broad international vision and resources. Our director, Mr. Shao Yibo, is also one of the most prominent pioneers of the Internet in China. Our management team members have extensive relevant experience, and all share the same vision and work together.