About BJ SPORTS & ENT Company

Beijing Sports and Culture Industry Group Co., Ltd. (the “Group”) is a company listed on the Hong Kong Main Board, stock code 01803.HK, and belongs to Beijing Holding Group Co., Ltd. The Group focuses on the investment and development of the sports and cultural industry, promotes national fitness and cultural undertakings, and has industry technological advantages, investment and financing advantages, government resources and international industrial resources. The Group focuses on five major business segments: 1. Development, investment and operation of innovative sports parks and air film stadiums; 2. Development, investment and operation of innovative cultural, sports and tourism facilities as well as container sector-based buildings; 3. Cinemas, theaters and their derivative entertainment venues must be developed, invested and operated; 4. Development, investment and operation of sports media; 5. Project management and operation of various sports entities and investment and operation of sports training schools. 1. Development, investment and operation of innovative sports parks and air film stadiums; Mainly in response to the current situation of smog and haze pollution and insufficient space per capita in urban areas across the country, investment was made in the construction of air film stadiums with controllable air quality, energy saving and environmental protection, temperature and humidity in urban and suburban areas, with various outdoor sports facilities such as fitness trails, etc., and introduced high standards of unified management and related projects such as spectator events, sports training, and sports rehabilitation through specialized, high-standard operation teams. Build a multi-purpose all-weather innovative sports park combining indoor stadiums and outdoor sports facilities. 2. Development, investment and operation of modular container buildings for innovative cultural, sports and tourism facilities; Using the characteristics suitable for sports and cultural facilities, such as container buildings that are mobile and flexible, fast combined, colorful, and creatively constructible, combined with China's existing land policy conditions, modular container buildings are used as the carrier to build mobile, semi-permanent and even permanent sports and cultural facilities to serve industrial content such as sports-themed commercial complexes, single sports cabins, outdoor camps, and cultural and sports tourism project development, and can form an optimal match with the Group's new buildings such as air film, etc., to produce synergies. 3. Cinemas, theaters and their derivative entertainment venues must be developed, invested and operated; With cinema investment and construction as the core of the industry, a one-stop leisure and entertainment complex centered on film and television entertainment and a new weekend consumption scene will be created through the construction of private movie bars, interactive audio-visual experience venues, and the introduction of supporting facilities such as live entertainment centers, bookhouses, coffee houses, restaurants, fitness centers, children's play centers, etc. 4. Development, investment and operation of sports media; We are committed to using new media services such as the Internet as investment entry points, further opening up tournament operations, using smart hardware and Internet application services to create new media platforms, and working with major media organizations to import high-quality content to serve tournament stadiums and popular stadiums. 5. Project management and operation of various sports entities and investment and operation of sports training schools; By investing in and operating various sports training schools and sports-related clubs, we will build a specialized stadium operation and management platform integrating fitness, training, leisure and parent-child interaction for sports related to soccer, basketball, tennis, badminton, etc. Starting from introducing high-quality services such as vocational training, youth training, coach training, sporting events, and parent-child entertainment into the Group's stadiums and contracted stadiums, the core competitiveness of the Group's stadiums will be enhanced. In the end, a professional management and operation team was exported to social branding.