About CSMALL Company

Jinmao Silver Cat Group Co., Ltd. (“Jinmao Silver Cat Group” or “Company”, together with its subsidiary “Group”) is the largest online and offline Internet jewelry retailer in China. We mainly sell a variety of jewelry products from our own brands and third party brands, including gold bars, silver bars, wearable jewelry, silverware and other collectibles through our own online platforms (including www.csmall.com, m.csmall.com and the mobile app Golden Cat and Silver Cat cSmall), our third-party online sales channels, and our offline retail and experience network (which mainly included 115 cSmall stores and Shenzhen jewelry showrooms on October 31, 2017). According to Frost & Sullivan, based on sales revenue in 2016, we are China's largest online jewelry retailer and online and offline integrated jewelry retailer, accounting for 5.3% and 7.3% of the market share respectively. For 2014, 2015 and 2016, and the ten months ended October 31, 2017, our total revenue was RMB291.2 million, RMB835.3 million, RMB2465.3 million, RMB1819.7 million, and RMB3154.4 million respectively, which is the CAGR of 191.0% from 2014 to 2016, compared to 2014, 2015 and In 2016 and for the ten months ended October 31, 2017, our listed segment net profit was RMB9.7 million, RMB21.5 million, RMB48.1 million, RMB47.9 million and RMB67.6 million respectively, representing a CAGR of 122.7% from 2014 to 2016. As a leading online and offline integrated Internet jewelry retailer in China, the Group focuses on diversified design and brand value. Currently, 19 design patents have been registered and are in effect. Jinmao Silver Cat Group Co., Ltd. is the largest online and offline integrated internet jewelry retailer in China. It was established in 2013. [Company philosophy] The company adheres to the business philosophy of “jewelry customization, silver gift lifestyle, and intelligent service” to provide customers with a multi-dimensional one-stop shopping experience. [Scope of business] Golden Cat and Silver Cat mainly sells a variety of jewelry products from its own brands and third-party brands, including gold bars, silver bars, wearable jewelry, silverware, and other collectibles through its own online platform and mobile application, Jinmao Silver Cat cSmall, third-party online sales channels, and offline retail and experiential online experiences. [Providing services] Through an integrated online and offline jewelry retail structure, Jinmao Silver Cat provides customers with a way to purchase multi-level, multi-brand jewelry products. It has its own online platform and mobile application, Golden Cat and Silver Cat cSmall, and has set up offline retail and experience networks, including cSmall experience stores, Shenzhen jewelry showrooms, and third-party offline retail outlets.