Musang Group Holdings Limited (“the Company”, “Musang” or “we”, together with its subsidiaries the “Group” or “Musang Group”) is a leading fashion menswear company headquartered in China, covering the unisex fashion sector. With our experience and execution capabilities in the fashion industry, we optimize our brands and seize future market opportunities. Our founder first launched the flagship GXG product in 2007, and we introduced gxg jeans in 2010 to cater to different menswear styles. In 2020, we launched MODE COMMUTER, a commuter clothing brand that focuses on high quality, further strengthening the Group's brand lineup. Each of our brands has a unique design identity and includes a range of products, offering a variety of cuts, fabrics, styles, and price points, designed to appeal to a wide range of consumers. We adopt an integrated omnichannel business model, use online and offline advantages to provide customers with a seamless and consistent shopping experience, and improve efficiency in inventory management, supply chain management, product selection and logistics. Based on our deep understanding of customers, we adopt a customer-centered model to provide customers with a one-stop shopping experience. Our online and offline channels provide similar product categories and uniform prices, shared inventory, and flexible and efficient logistics support. Furthermore, by analyzing big data from online channels and offline retail stores with a product lifecycle management system, we can accurately calculate demand levels and quickly respond to the latest market trends by adjusting production and inventory plans, which is particularly important for our inventory control and supply chain management. New retail has become a major trend in China's apparel industry in recent years. Major fashion clothing brands in China, including us, have adopted new retail business models and incorporated innovative initiatives, and we are a leader among many brands when it comes to integrating new retail.
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