About BRIGHT CULTURE Company

Beijing Zhongguang Yusheng Culture Communication Co., Ltd. was established in 2014. It is a professional pan-cultural entertainment content management organization based on original content. The company aims to “re-evolve content” and is committed to integrating and improving all aspects of the cultural content industry chain. As a pioneer in the integration of China's film and television entertainment industry, through continuous experimentation and innovation, the company has now formed a perfect “two in, two out” content research and development mechanism, making the personalized content creation process a standard industrial production process, and developing content ahead of market demand, perfectly integrating the artistic pursuit of content with market demand from a professional perspective. At the same time, the company has developed a matrix-type project operation model mechanism to maximize revenue diversification and cost sharing through product line matrix operation, and maximize profits. After six years of development and growth, the company has now formed four major business modules centered on content incubation, entertainment marketing, channel operation, and film and television investment; with five major business product lines, urban humanities, workplace series, vertical culture, post-95 youth culture, and police series, it has spawned a “three industries combined” product structure for TV content, netizen content, and short video content, covering various product types such as variety shows, movies and TV dramas, short videos, and audiobooks. Since its establishment, the company has carried out in-depth cooperation with many of the world's top 500 companies such as Unilever, Audi, BYD Auto, Arowana, and Gree Electric, and has formed stable cooperative relationships with Oriental TV, Jiangsu TV, Zhejiang TV, Anhui TV, Shenzhen TV, Tencent, Youku, iQiyi, Sohu and other platform channels.