About BONNY HLDG Company

Bonnie International Holdings Limited “Bonnie International” or the “Company”, together with its subsidiary “Group”, mainly produces high-end underwear, bras, home wear, sports products, functional products and thermal clothing, integrating brand management, technology research and development, manufacturing, sales and service, and has formed a modern seamless underwear manufacturer with a complete industrial chain directly operated from woven - ready-to-wear - specialty stores. The company is the third largest manufacturer of seamless innerwear in China, and has more than 200 seamless electronic jacquard machines produced by Santoni, the world's leading seamless garment maker company. These knitting machines are the company's main production equipment for seamless products. Over the years of development, the company has always achieved excellent quality and accurate delivery times, and has thus accumulated many experiences in technical technology, design and development, production management, and capital operation. The company's products are exported to more than 20 countries, including the United States, Germany, the Netherlands and China. After more than ten years of development, Boni International has developed from nothing, from a single brand to a diversified multi-channel brand. In addition to the company's “Bonny” brand, starting in 2017, the company launched the “U+ Bonny (Bonny Lifestyle)” brand professional knitwear and underwear brand to the mass market through selected independent stores and franchisees to expand the target customer base for the company's branded products. Since opening its first domestic brand store in 2008, the company has successfully developed the “Boni” brand into a well-known intimate clothing brand in China and established an extensive and structured national retail network in China. The company has 146 self-operated counter stores, 6 independent stores and 37 franchise stores, covering 20 provinces, municipalities directly under the Central Government and autonomous regions of China. The company's retail network covers stores of well-known department stores such as Wangfujing, Bailian, Parkson, Ginza, Taiyang, Golden Eagle, Maoye, Yintai and Shinsekai, laying a good foundation for the development of the company's brand and providing a broad platform for development. Furthermore, with Shanghai, the international fashion capital, as its marketing base, Boni International has truly transformed its marketing model from passive to active through a nationwide sales service network and e-commerce marketing system. The independent brand “Boni” brand underwear was awarded by the China Industry Enterprise Information Release Center in March 2014 as one of the top ten best-selling brands for similar products in the national market in 2013, and conveyed the brand image of “fashion, elegance, simplicity and comfort” to the world! Through the continuous efforts of all Boney employees, the company has received many awards since its inception. The company took the lead in passing the ISO9001-14001 quality environment management system certification honorary title in the seamless industry. Chinese dream, Bonnie dream. Looking ahead, in accordance with the formulated development strategy, the company will achieve rapid growth in existing economies of scale and vigorously develop franchise business in second- and third-tier cities across the country, while strengthening e-commerce brand construction and striving to achieve brand, sales volume and influence among domestic first-tier brands; in terms of foreign trade exports, we will continue to develop win-win cooperation with famous international underwear brands to maintain, consolidate and extend the advantages of customer branding.