About CHOW TAI FOOK Company

Chow Tai ?$#@$ Jewellery Group Limited (the “Group”; Hong Kong Stock Code: 1929) was listed on the main board of the Hong Kong Stock Exchange in December 2011. The Group is celebrating its 95th anniversary this year, and has taken a new milestone with its head held high, driven by the vision of “leading the jewelry industry and living together for generations”. The Group's iconic brand “Chow Tai ?$#@$” was founded in 1929. Through ingenious design and commitment to detail, tradition has become a classic. Carrying a deep historical heritage and a solid foundation of brand trust, Chow Tai ?$#@$ Jewellery Group has always regarded the promotion of traditional culture as its mission, and has established deep emotional ties with a wide range of customers through exquisite jewelry created with ingenuity, and its achievements have been widely recognized. The Group's constant commitment to innovation and craftsmanship is a factor in its success. Today, the Group has become synonymous with quality, value and customer satisfaction. As an industry-leading Chinese jeweler, Chow Tai ?$#@$ Jewellery Group is convinced that through modern innovative design blending traditional craftsmanship, it can create jewellery that will be passed down from generation to generation. Each of our product lines is ingeniously conceived and crafted to tell the stories of different customers and celebrate every special moment in their lives. We will accompany every generation of customers to grow together, provide motivation and inspiration in their pursuit of happiness, and weave the “Chow Tai Fu” brand story and products into the context of customers' lives. The Group has a wide range of products, services and sales channels. The brand portfolio includes the flagship brand “Chow Tai Fu” and carefully planned retail experiences, as well as other personalized brands such as HEARTSONFIRE, ENZO, SOINLOVE and MONOLOGUE. The Group strives to create sustainable long-term value for various stakeholders by improving profit quality and promoting higher value growth. The Group has a huge retail network, including around 7,500 stores in China and many regions around the world, as well as a growing e-commerce business. Furthermore, the Group is also implementing targeted online and offline strategies to enhance competitiveness in the current omnichannel retail environment.