Shandong Century Sunshine Paper Group Co., Ltd. was established at the end of 2000 and listed on the main board of the Hong Kong Stock Exchange in 2007. It currently has total assets of 8 billion yuan. It has 8 subsidiaries including Xinmai Paper, Sunshine Prince (Shouguang) Specialty Paper, Sunshine Concept Packaging (Shanghai), Shengshi Thermal Power, Shandong Sunshine Concept Packaging, Weifang Dahuan Renewable Resources, and Shenyi Logistics, with an annual paper production capacity of 1.2 million tons. With unique product positioning and differentiated strategic goals, it has established a leading position in the Chinese paper industry segment industry, and has become the largest production base in the world for white coated kraft paper, coated white kraft paper and paper tube base paper. Advanced pre The printing product base has entered the top 500 private enterprises in China and the top 15 paper makers in the country. The company has built a technical center with more than 100 professional and technical personnel, and has obtained more than 50 independent intellectual property rights and national patents for inventions and utility models. Commissioned by national industry authorities, it has formulated 5 sets of national standards for white-faced kraft paper series products, and has been named a “national high-tech enterprise”. The company has more than 30 sales branches in China, and 6 foreign branches and liaison offices in Japan, the United States, Southeast Asia, etc., forming a marketing pattern covering the whole country and radiating overseas. It has implemented strategic cooperation with many FMCG and durable consumer goods terminal customers such as “Tsingtao Brewery,” “Mengniu,” “Yili,” “Unification,” “Master Kong,” “Wahaha,” “Budweiser InBev,” and “Shuanghui”, etc., to lead the new trend of low quantification of wrapping paper. In order to accelerate the Group's transformation and innovation, the company follows international packaging trends and creatively implements Sunshine's new concept packaging solutions, that is, using creative design as the lead, pre-printing and technological innovation, industrial integration and process reengineering as a means, based on capital, equipment and existing high-end packaging paper production capacity and user resources, and guaranteed by the “Sunshine Industry Alliance” to provide a one-stop, personalized packaging solution from papermaking, creative design, printing, manufacturing to logistics distribution, to achieve vertical integration of business models and create greater value for customers. To this end, the Sunshine Concept Packaging Industrial Park was built, and 5 of the world's most advanced pre-printing production lines were tailored in cooperation with the world-famous printing equipment manufacturer Bost. Two of them were put into operation at the pre-printing center at the group headquarters in the first half of 2014. They dominate printing equipment with their advantages of high production efficiency, low paper weight, high overprinting accuracy, stable quality, and product environmental protection. Compared with traditional processes, on the premise of ensuring the quality of cartons, paper costs can be reduced by more than 30%, and production efficiency can be increased by more than 40%. Sunshine Concept Packaging Co., Ltd. was established in Shanghai, which integrates creative design, operation, marketing and management, as the base camp for solutions. We are cooperating with 20 packaging companies nationwide through holding shares, etc., and we plan to build 5 flagship factories and 15 cooperative factories within 5 years to form a “Sunshine Packaging Consortium” covering the whole country and radiating the world to create a new Sunshine concept packaging solution that disrupts and innovates traditional packaging processes and business models. At the same time, Sunshine Prince (Shouguang) Specialty Paper Co., Ltd. was established as a joint venture with Japan's Prince Co., Ltd., which is one of the world's top 500 companies, and has formed a production capacity of 0.1 million tons of decorative base paper per year, kicking off the prelude to making specialty cardboard blocks, and the core competitiveness continues to increase.
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