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Hong Kong stocks surged | Sporting goods stocks collectively rose, the Olympics boosted sporting goods sales, and the sales growth rate in July turned positive from negative.
Sporting goods stocks are collectively rising. As of the time of writing, 361 degrees (01361) has increased by 3.72% to HKD 3.62; Anta Sports (02020) has increased by 3.48% to HKD 71.45; Topsports (06110) has increased by 3.17% to HKD 2.93; Xtep Int'l (01368) has increased by 1.38% to HKD 5.13.
ANTA Sports Reports Amer's Q2 2024 Financials
ANTA Sports Products Limited (HKG:2020) Shares Could Be 50% Below Their Intrinsic Value Estimate
Statistics on short positions in the Hong Kong stock market by China Securities Intelligence as of August 16th.
Short Selling Statistics for Hong Kong Stock Market | August 16th
Guosen Securities: Olympics help various brands promote new marketing, and search and discussion heat of sports brands has increased.
The Paris Olympics will open on July 27th, and sports brands will boost their popularity by sponsoring national teams, launching Olympic-related products, and holding related marketing activities.
Brokerage focus: Huayuan Securities first rated Anta Sports (02020) as a "buy", expecting it to have overseas expansion prospects and significant growth space.
Jingu Finance News | Huayuan Securities released a research report indicating that Anta Sports (02020) has laid out the mass sports, fashion sports, and high-end outdoor sectors for the main brand, FILA, and all other brands respectively. 1) The main brand adheres to the development strategy of "mass positioning, professional breakthroughs, and brand improvement", continuously improving its brand power through innovative product lines; 2) FILA targets high-line city customers and continuously innovates designs to make its products have the attribute of crossing styles; 3) DESCENTE and KOLONSPORT target the high-end outdoor market, hoping to create the group's third hundred billion brand through the trend of outdoor recreation. The bank believes that, as
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