Guosen: In 2024, the november 11 shopping festival-related e-commerce promotion overall grew steadily, with intensified differentiation among beauty brands.

As of October 30, 2024, the total sales of november 11 shopping festival-related reached 845 billion (including comprehensive e-commerce monitoring period: October 14 to October 30, live e-commerce monitoring period: October 8 to October 30), breaking the historical sales record for October.

Zhitong Finance04:09 ET

Shanghai Chicmax Cosmetic Co., Ltd.'s (HKG:2145) Stock Price Dropped 5.6% Last Week; Employee Share Scheme Would Not Be Happy

Simply Wall StNov 4 18:24 ET

gtja: Q3 cosmetics retail off-season compared to weakened, Hong Kong stock beauty companies' hold positions increased compared to the previous period.

In the third quarter, the cosmetic industry has a relatively scattered landscape, with significant differences in the operating pace of each company against the backdrop of weak overall industry demand.

Zhitong FinanceNov 4 02:32 ET

Hong Kong stock concept tracking | Tmall's november 11 shopping festival-related spot sales start, Li Jiaqi's live broadcast room sales exceed expectations, the trend of rising domestic beauty brands remains strong (with concept stocks)

Li Jiaqi's first day of sales live streaming room visitors increased by over 30%.

Zhitong FinanceOct 21 23:08 ET

[Brokerage Focus] Minsheng Securities maintains a recommendation rating on chicmax (02145), indicating that the company also shows strong resilience during the adjustment period.

King Ally Financial News | Minsheng Securities Research Institute stated that chicmax (02145)’s Han Shu brand was born around 2000. In the early days of its establishment, it closely followed the Korean wave for brand promotion. For example, signing South Korean actress Chui Zhiyou as the brand spokesperson, explaining the origin of the brand name as the Korean city "束草", and quickly establishing brand awareness. At the same time, the brand keenly observed the potential opportunities in third- and fourth-tier markets, deeply deploying specialty store channels, positioning itself with a popular price range below 200 yuan that differentiates from international big brands, and initially establishing a foothold in the domestic cosmetic market. Through high exposure on television programs, Han Shu reached more third- and fourth-tier consumers.

King Wealth NewsOct 21 05:11 ET

Shanghai Chicmax Cosmetic Co., Ltd.'s (HKG:2145) Stock Is Going Strong: Is the Market Following Fundamentals?

Simply Wall StOct 17 21:37 ET