About NAYUKI Company

Nai Xue's tea is a well-known domestic tea brand. It was founded in 2015, is headquartered in Shenzhen City, Guangdong Province, and belongs to Shenzhen Pindao Catering Management Co., Ltd. Innovate the “tea+soft European bag” format, with young women aged 20-35 as the main customer base. They insist on changing the tea base every 4 hours, and the soft European bag lasts overnight. Nai Xue's tea insists on providing modern people with a beautiful life experience of “one cup of good tea, one bite of a soft European bag”, and hopes to become a promoter of Chinese tea going global. In December 2017, Nai Xue's tea began to expand beyond Guangdong, and officially launched the “National Urban Development Plan”. As of December 2020, Nai Xue's tea has spread across 70 cities and nearly 500 stores across the country. All stores are directly managed and do not participate in any form. In March 2018, Nai Xue completed the A+ round of investment, with a valuation of 6 billion yuan, becoming the first unicorn in the tea industry according to public information.