About YESASIA HLDGS Company

The Group's history dates back to 1997, and we are an e-commerce platform operator headquartered in Hong Kong. We are mainly engaged in purchasing Asian fashion and lifestyle, beauty and entertainment products, and selling related products to customers around the world. Our mission is to be the “go-to” e-commerce portal connecting Asian products with global customers. We have developed into an e-commerce platform with a proven track record. Since 1998, our management team has accumulated more than 20 years of experience in operating e-commerce businesses and developing regional and global online markets for Asian products. Our website is available in multiple languages. Yesstyle.com offers six language options, including English, French, German, Spanish, Japanese, and Chinese. A customer-centric business model requires us to maintain close interaction with our customers to identify and respond to their needs and the latest market trends. We encourage our customers to rate and write reviews on our products and interact with each other on our website, mobile apps and social media platforms to build an active customer base. We pay close attention to customer reviews and followers' opinions on social media platforms, and use such comments and opinions to meet customer and market needs that have not been met in the past. We have established local product teams in South Korea, Japan and Hong Kong to procure products and maintain supplier relationships, so that we can gain first-hand market intelligence and seize potential growth opportunities. We use a comprehensive digital marketing strategy that combines a variety of media tools to maximize our reach to target consumers. In addition to traditional marketing programs such as affiliate marketing, search engine optimization, membership and friend recommendation programs, we also make good use of the integrated features of blogs and user communications, as well as a range of mainstream social media platforms (including Instagram, Facebook, Pinterest, Twitter and YouTube) to ensure that we receive continuous and comprehensive attention from our customers. Since 1998, the management team has been led by our founders, Mr. Liu and Ms. Zhu, who are pioneers in the e-commerce retail industry. The diverse backgrounds of the members of the management team complement each other. Their extensive experience in different segments of the e-commerce industry and the long-term relationships and marketing know-how they have built with suppliers allow us to know and understand the needs and preferences of our customers and brand partners. By combining management's ability to implement growth strategies with a deep understanding of the e-commerce industry, the Group is ready to seize potential market opportunities in a rapidly growing global e-commerce business. We are committed to providing our customers with world-class professional services, quality products and innovative solutions to meet their diverse needs and help improve their quality of life. We believe that good customer service quality is the key to the company's success.