About B.DUCK SEMK Company

The Group's history can be traced back to 2001, when the founder, Mr. Xu, founded our main operating subsidiary, Senko Products, which focused on the design business after it was incorporated. In 2005, Mr. Xu created our theme character, B. Duck, and started a retail business for consumer goods featuring B. Duck. Since 2011, we have been developing character licensing business by authorizing Hong Kong licensees to use B.Duck characters for consumer products and promotional projects. Over the years, we've expanded our character licensing business to China and other countries. Leveraging our strength in character products and promoting authorized services, in 2015, we expanded our sales of products featuring the characters of the B.Duck family through third-party e-commerce platforms to meet the endless online needs of our customers. According to the Frost & Sullivan report, we are the second largest domestic actor intellectual property company in China, and in terms of role licensing revenue in 2020, we ranked fifth among all Chinese actor intellectual property companies, with a market share of about 2.4%. In terms of sales in the e-commerce market for Chinese role intellectual property products, our market share in 2020 was about 0.6%. The characters of the B.Duck family have recorded a total of over 10.5 million B. Duck fan subscribers or followers on various e-commerce platforms and social platforms (including more than 3.6 million Weibo followers, more than 3.5 million followers on Tmall, more than 1.0 million followers on Facebook, and more than 0.9 million followers on Vipshop). In total, more than 740 million views of all kinds of content related to the character elements of the B.Duck family have been viewed more than 740 million times. Our business includes creating, designing and licensing original, proprietary and iconic B.Duck family roles across multiple channels, as well as brand management and marketing for such roles. We pioneered and established style guidelines to license the B. Duck family roles and brands to licensees and provide them with product design and application services, so that they can use our characters in a variety of products, including household goods, clothing, accessories, and personal care products for infants and young children. We also sell products featuring the role of the B.Duck family through the rapid development of online sales channels (such as Tmall flagship stores) and our offline sales channels. Based on the last practical date, the characters of the B. Duck family recorded more than 10.5 million subscriptions and followers from B.Duck fans around the world on various major e-commerce platforms and online social media platforms (including more than 3.6 million followers on Weibo, more than 3.5 million followers on Tmall, more than 1.0 million followers on Facebook, and more than 0.9 million followers on Vipshop).