Urban Beauty (China) Holdings Co., Ltd. “Urban Beauty” or “Company”, together with its subsidiary “Group”, is mainly engaged in the design, research, development and sale of cost-effective personal clothing. According to the Frost & Sullivan (Frost & Sullivan) report, the company is the largest branded personal clothing company in China based on total retail sales revenue in 2014 and the number of retail stores as of the end of 2014. The company designs and sells five main series of personal clothing products, namely bras, underwear, pajamas and loungewear, thermal clothing and others (including leggings and leggings, vests, socks and accessories). To cater to different consumers, the company markets and sells its products through a diverse brand portfolio, including the core brand “Urban Beauty” and three branch brands, namely “City · Silk Language”, “City · Fun Style” and “City · Fengshang”. Later, it also launched new brands “Urban Beauty Secrets” and “Urban Fengshang”. consumers. Furthermore, through the acquisition of well-known high-end brands, including Odifen, Ruby and Yixia, the company has effectively upgraded its brand portfolio, and the number of major brands has also increased to nine. The company implements general control over all important stages of the industry value chain according to a highly integrated business model to ensure production capacity flexibility and maintain appropriate inventory levels and punctuality of delivery, thus providing strong support for the company's rapidly growing retail network. The company focuses on product design and development, and has established a huge first-hand consumer database through a comprehensive information technology platform. The company plans to consolidate its leading position in the industry and lead the fashion trend in the Chinese personal clothing industry by increasing the variety of products and increasing brand awareness.
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