About YH ENT Company

The history of Lehua Entertainment Group can be traced back to July 2009. At that time, Beijing Lehua Entertainment Culture Communication Co., Ltd., the main operating subsidiary of Lehua Entertainment Group, was incorporated by Ms. Du Hua, the founder of Lehua Entertainment Group. Lehua Entertainment Group has now become a cultural and entertainment platform including the three complementary business segments of artist management, music IP production and operation, and pan-entertainment business. It is a well-known Chinese artist management company in mainland China integrating various topics such as artist brokerage, artist training, music production, distribution, virtual artist commercial development, variety show format licensing, and artist-related derivative product sales. In 2014, Leroy Entertainment established a subsidiary in Korea, Leroy Korea, which is one of the first artist management companies in China to implement an “internationalization” strategy and expand its business overseas. Lehua Entertainment has more than 60 artists, covering the fields of music, film, television, variety, etc., and has launched several popular artist groups over the 13 years since its establishment, and has a systematic training of trainees and a specialized artist operation system. The company has extensive, diverse and long-term partners to effectively promote signed artists to a wider audience through cooperation with mainstream media platforms. Lehua Entertainment has established a huge music IP library and will gradually expand it. The company's music IP library includes approximately 1,100 original works produced by it for contracted artists, as well as more than 56,000 music works distributed by agents. At the same time, Lehua Entertainment is actively expanding the pan-entertainment market. Lehua Entertainment is one of the first artist management companies in China to enter the virtual artist market. It has cooperated to launch A-SOUL, a five-member virtual artist girl group. The participating companies have also launched Quantum Junior, a four-member virtual artist boy band, and EOE, a five-member virtual artist girl group. The Lehua brand has positive energy. Since its establishment, assuming corporate social responsibility has always been the core value of Lehua Entertainment and the cornerstone of long-term development. The positive corporate culture of LEHUA, which places great importance on social contribution, is the key to the synergy between the commercial value and social benefits of LEHUA's contracted artists, and promotes LEHUA's long-term sustainable development.