About ZHIHU-W Company

Zhihu (NYSE: ZH and HKEx: 2390) is the operator of Zhihu, a leading online content community where people come to find solutions, make decisions, seek inspiration, and have fun. According to CIC data, whether judging from the average number of monthly active mobile users and revenue in 2019, 2020, and 2021, Zhihu is one of the top five comprehensive online content communities in China, and is also the largest question-and-answer online community in China. Since we first launched in 2010, we have been working to expand our content and service offerings to meet the diverse needs of users, content creators, and business partners. As we grew, a content-centered business model was formed and continues to evolve. We've grown from a question-and-answer community to one of the largest comprehensive online content communities in China. On Zhihu, our users explore and enjoy content that broadens their horizons, provides solutions, and resonates with their hearts. We call it “content with a sense of acquisition.” Our comprehensive range of content attracts a growing user base and content creators who come to Zhihu to share their knowledge, experiences, and insights. The Zhihu model is centered on a virtuous cycle and strives to achieve a balance of content between the content contributed by content creators and the content consumed by users. Our users and content creators actively interact and share knowledge, experience, and insights to form a content ecosystem that spans a broad range of verticals and topics, and encompasses a variety of content formats. Our deep content and user insight play a critical role in optimizing the user experience and maintaining strong community governance, which reinforces our authentic, professional, and respectful (serious, professional, and friendly) community culture. Our community culture and strong brand have further strengthened our content ecosystem, attracting and retaining more users and content creators to join our community. As we continue to improve the user experience and provide services to our users and content creators.