About ZHIHU-W Company

Zhihu Company (NYSE: ZH and HKEx: 2390) is the operator of Zhihu, a leading online content community where people come to find solutions, make decisions, seek inspiration, and have fun. According to CIC data, regardless of the average number of monthly mobile active users and revenue in 2019, 2020, and 2021, Zhihu is one of the top five comprehensive online content communities in China and the largest question-and-answer online community in China. Since we first launched in 2010, we've been working to expand our content and services offerings to meet the diverse needs of users, content creators, and business partners. A content-centric business model was formed during our development and continued to evolve. We've grown from a Q&A community to one of the largest comprehensive online content communities in China. On Zhihu, our users explore and enjoy content that broadens their horizons, provides solutions, and resonates with their hearts. We call it “acquired content.” Our comprehensive range of comprehensive content attracts a growing user base and content creators who come to Zhihu to share their knowledge, experience and insights. The Zhihu model is centered around a virtuous cycle and strives to achieve content balance between content contributed by content creators and content consumed by users. Our users and content creators actively interact to share knowledge, experiences, and insights, creating a content ecosystem that spans a broad range of vertical fields and topics, spanning a wide range of content forms. Our deep content and user insight play a critical role in optimizing the user experience and maintaining strong community governance, which reinforces our community culture of sincerity, professionalism, and respect (serious, professional, friendly). Our community culture and strong brand have further strengthened our content ecosystem, attracting and retaining more users and content creators to our community. As we continue to improve the user experience and provide services to our users and content creators.