We are a leading and rapidly growing brand of home-cooked meals products in China. We offer ready-to-eat, ready-to-cook, and ready-to-serve ingredients, and focus on at-home hot pot and grill products. With a carefully planned product portfolio and an extensive network of community stores, we provide consumers with products so they can enjoy delicious, convenient and inexpensive meal products at home. With our strong supply chain capabilities and retail stores all over the country, we use the Guoquan Food Exchange brand to provide a variety of home-cooked meal products to serve different dining scenarios. We are committed to developing our own brand products with the “Pot Circle Food Exchange” logo. As a leading one-stop home-eating meal product brand in China, we have the ability to seize the huge growth potential of the Chinese home-dining products market, and based on high-quality ingredients, we have great potential to create new products and diverse products to meet different dining scenarios. Our product portfolio includes eight categories, covering hot pot products, grilled products, drinks, one-person meals, ready-to-cook packages, fresh food, western food and snacks. We have established a store network that mainly includes franchisees. Under our franchise business model, most of our revenue comes from selling our products to franchisees, who open and operate franchisees under our brand and sell our products to consumers. We do not charge or rely on franchise fees. We are also developing online sales channels, including our boomerang app, WeChat applet, and popular social commerce platforms (such as Douyin). Furthermore, we cooperate with third party takeout platforms such as Meituan and Hungry to provide take-out services to consumers. Online and offline shopping options have reached a wide range of consumers. With efficient management and operation of supply chains and digital management systems, we can ensure product quality and safety and achieve high operational efficiency from food production to retail. Our vision Our vision is to eat it at home. Our mission Our mission is to gather good ingredients from around the world and provide “many, fast, good, and economical” food products for ordinary people to eat at home in multiple scenarios, so that ordinary people in remote villages can also eat delicious, convenient, and inexpensive ingredients.
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