Xiangsheng Holdings (Group) Co., Ltd. (the “Company” or “Xiang Sheng”, together with its subsidiaries, collectively, the “Group” or “we”) is a rapidly growing and large-scale integrated real estate developer in the People's Republic of China (“China”), focusing on the development of high-quality residential properties in selected regions of China. The Group is headquartered in Zhuji and is deeply involved in Zhejiang Province. After more than 20 years of development, it has occupied a leading market position in Zhejiang Province. The Company successfully listed (“listing”) on the main board of the Hong Kong Stock Exchange Limited (“Stock Exchange”) on November 18, 2020 (the “Listing Date”). Adhering to the vision of becoming a “happy life operator”, the Group provides different series of properties to meet the different needs of target customers and cover first-time buyers, first-time home changers, late-stage home changers and high-net-worth customers. Through years of research and development, we have developed four residential property lines, including a family for first-time buyers, a government family for first-time home changers, a cloud system for late-stage home changers, and a top line for high-net-worth customers seeking a luxurious lifestyle with a high degree of privacy. With the Group's brand and experience in developing high-quality residential properties, it has also established an increasingly diversified commercial property portfolio covering office buildings, shopping centers, community businesses and hotels. We have also developed the “Xiangsheng Town” model. Under this model, we design characteristic residential and commercial property projects based on the concept of “livable, easy to work, easy to travel and maintain”. The Group adopted a forward-looking and standardized approach to the property development process, and established a three-tier organizational structure including headquarters, divisions and project companies, and a set of standardized operating specifications covering all processes from site selection and land purchase to property delivery and after-sales customer service. The Group will adjust the company's development strategy in due course according to changes in the market environment to better adapt to future development.
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