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The 'longest' november 11 shopping festival-related in history has come to an end! The new platform is changing the e-commerce landscape, with the 'cat and dog' battle turning into cooperation.
①In 2024, the november 11 shopping festival-related promotion ended, and the Tmall gala was discontinued. jd.com and Tmall have shifted from competition to cooperation, and the new platform is changing the e-commerce landscape. ②Since the birth of november 11 shopping festival, it has driven the development of digitization, cloud computing, logistics, etc., and is also the 'best exam room' for businesses to adjust their operation strategies. ③When november 11 shopping festival-related returns to normalcy, e-commerce companies are faced with the challenge of finding the next revolutionary new model with significance.
The longest november 11 shopping festival-related has ended, with the platform's coupon service. Tmall achieved over 589 brands breaking the billion mark, while jd.com's brand transaction volume exceeded 0.017 million, a more than fivefold increase.
This year's november 11 shopping festival-related started 10 days earlier overall, with platforms offering competitive prices and services, good value for money. Tmall's transaction volume exceeded 100 million yuan, a year-on-year increase of 46.5%, setting a new historical record, while jd.com saw transaction volumes from over 30,000 small and medium-sized merchants more than doubling year-on-year. With government subsidies, home appliance consumption took the spotlight on this year's november 11 shopping festival, followed closely by mobile phones, digital products, and outfits. Jd.com reported a 200% year-on-year increase in transaction volumes for 519 home appliance and home furnishing product categories, while Xiaomi announced a total accumulated payment amount breaking 31.9 billion yuan through all channels, setting a new record for Xiaomi's annual major promotions. Over 100 live streaming rooms on Taobao surpassed 100 million yuan in transactions, reaching a historic high; jd.com's live broadcast order
ant group co., ltd. owns 35% of the shares, and Qiantang Credit Reporting has obtained the third personal credit reporting license in China.
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