About KEEP Company

Keep is the largest fitness platform in China. We are an evolving and delivery-oriented platform that provides users with comprehensive fitness solutions to help them achieve their fitness goals. We provide a wide range of professional fitness content through personalized training plans assisted by artificial intelligence (including interactive live and recorded classes), and can dynamically adjust course content and exercise intensity according to users' exercise levels, fitness goals, daily exercise patterns and diet. Keep's content is complemented by a variety of smart fitness devices, fitness equipment, clothing, and food, so Keep can seamlessly connect the physical and digital fields to create an immersive, one-stop fitness experience. The Keep brand has a strong influence and has become synonymous with the pursuit of a healthy mind and body. 77.5% of Chinese fitness people know the Keep mobile app. Keep strives to make fitness easier for more people, encourages tens of millions of people to become Keep users (i.e. Keeper), and motivates them to develop a sense of belonging within the Keep community. In 2019, 2020, 2021, and 2022, the average monthly active users of the Keep platform were 21.8 million, 29.7 million, 34.4 million, and 36.4 million, respectively. In 2022, monthly active Keep users recorded a total of about 2.1 billion workouts on the Keep platform. Relying on Keep's attractive products and strong brand, Keep has been able to rapidly expand its user base and consolidate its leading position in the market. Keep has developed comprehensive fitness solutions covering the entire fitness lifecycle of users, from planning fitness goals and accessing fitness classes, to selecting fitness equipment and healthy foods, and tracking measurement data such as weight and heart rate. Keep's products include online fitness content, smart fitness devices, and supporting sports products.