China Trends (Group) Limited (“China Trends” or the “Company”, Hong Kong Stock Exchange Stock Exchange Stock Code: 3818, together with its subsidiary “Group”) is a leading international sportswear brand enterprise in China. The Group is mainly engaged in the design, development, marketing and distribution of branded sportswear. Since May 30, 2006, China's trend has been all equity holders of internationally renowned Kappa brands in China and Macau, China. The Group took another important step in April 2008, acquiring PHENIX, which owns the KAPPA and PHENIX brands in Japan, opening a new chapter in China's multi-brand strategy. China Trend will enrich the regional brand portfolio, expand the Group's product range, and open up opportunities for China's ski and outdoor sportswear market. Through integrating Japan's PHENIX's strong design and development capabilities and experienced R&D expertise, China Trend will further strengthen China Trend's existing R&D technology and capabilities, providing a solid platform for the long-term development of KAPPA and other brands in the Chinese market. Currently, the Group's products are warmly welcomed by China's rapidly growing high-potential customer base with images of vitality, fashion and youth.
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