About BOSIDENG Company

Bosideng International Holdings Co., Ltd. (the “Company”, together with its subsidiaries, the “Group”) is a well-known down clothing brand operator in the People's Republic of China (“China”). The Group was founded in 1976 and began an arduous entrepreneurial journey under the leadership of the founder Mr. Gao Dekang. On October 11, 2007, the Company was listed on the Main Board of the Stock Exchange, stock code 3998. The Group focuses on the field of down jackets, has become recognized by consumers as a down jacket expert, leading the development of the industry. Currently, the Group's down jacket brands include Bosideng, Snow Fly, Bingjie, etc. Through these brands, the Group is able to meet the needs of different customer groups and consolidate its leading position in the Chinese market. Among them, Bosideng brand down jackets are far ahead in national sales for 29 consecutive years (1995-2023). Currently, the Group's womenswear business brands include Jesse, Bombao, Colliano, and Coroba; the school uniform brand is Samet. The Group is actively implementing a brand development strategy. This year, Bosideng was once again selected by BrandFinance's “Top 50 Most Valuable Apparel Brands in the World” and also won the “Praise My Favorite Chinese Brands 2024” by the China National Brand Network. In the future, the Group will continue to focus on the core business of down jackets, take brand building as the core, comprehensively upgrade products, channels and terminals, take Bosideng's mission to warm the world, and strive to become the world's leading fashion functional technology clothing group.