About TOPSPORTS Company

Taobo Sports is a sports subsidiary of Belle International that operates the sports business. With its strong terminal strength and management accumulation, it has continued to grow by leaps and bounds, gradually developing into the largest sporting goods retailer in China. Since the 90s, Taobo has been involved in the management of sports products; since 2000, it began experimenting with new channels and continuously expanding its brand portfolio. Starting in 2010, it expanded to outdoor and sports fashion categories, and gradually explored and developed the business model of multi-brand sporting goods collection stores, and has successively created TOPSPORTS Sports City, TOPSPORTS multi-product stores, and TOPSNEAKER fashion collection stores; in 2018, it acquired the FOSS brand to further develop its own channel brand building. In the future, Taobo will expand into more new fields around consumers and continuously build new digital retail capabilities. Taobo has the largest and most heavily depressed network of direct sneaker and clothing stores in China, covering nearly 270 cities in 30 provinces of China. It has more than 8,300 direct-run stores (sporting goods category) and employs more than 40,000 of its own. With strong offline operation capabilities, rich online and offline interactive activities and integrated processes, it fully covers the entire shopping journey to meet the full sports needs of consumers. It has distribution rights for 11 international sports, fashion, and outdoor brands: Nike, Adidas, Puma, Converse, Timberland, Vans, The North Face, Asics, Onitska Tiger, Reebok, Skechers, etc. At the end of 2017, Taobo got involved in virtual sports competition, set up a TOP e-sports club, entered professional events, and competed for LPL seats in the League of Legends. At the same time, he participated in a series of phenomenal events including Wang Zhe Rongyao and PlayerUnknown's Battlegrounds, seizing the mentality of the core audience of sports retail, that is, young people. As an expert in the field of sporting goods retail, Taobo is committed to becoming the best sneaker and clothing retailer in the world and a super platform connecting consumers with the sports ecosystem!