About TOPSPORTS Company

Taobo Sports is a sports subsidiary of Belle International that operates sports businesses. With strong terminal strength and management accumulation, it has maintained leapfrog growth and gradually developed into the largest sporting goods retailer in China. Since the 90s, Taobo has been involved in sports product management; since 2000, it began experimenting with new channels and continuously enriching its brand portfolio. Since 2010, it has expanded into outdoor and sports fashion categories, and gradually explored and developed a multi-brand sporting goods store business model. It has successively established TOPSPORTS Sports City, TOPSPORTS multi-product store, and TOPSNEAKER trend collection store; in 2018, it acquired the FOSS brand to further develop brand building through its own channels. In the future, Taobo will expand into more new fields around consumers and continue to build new digital retail capabilities. Taobo has the largest and highly declining network of sports footwear and clothing direct-run stores in China, covering nearly 270 cities in 30 provinces in China. It has more than 8,300 direct-run stores (sporting goods category), and has about 40,000 employees. With strong offline operation capabilities, rich online and offline interactive activities and integrated processes, it completely covers the entire shopping journey to meet all the sports needs of consumers. It has distribution rights for 11 international sports, fashion, and outdoor brands: Nike, Adidas, Puma, Converse, Timberland, Vans, The North Face, Asics, Onitsuka Tiger, Reebok, Skechers, etc. At the end of 2017, Taobo got involved in virtual sports, set up a TOP e-sports club, entered professional events, and competed for a seat in the League of Legends LPL. At the same time, it also participated in a series of phenomenal events including Wang Zhe Rongyao and PlayerUnknown's Battlegrounds, seizing the mentality of the core audience of sports retail, the young group. As an expert in the field of sports product retail, Taobo is committed to becoming the best sportswear retailer in the world and a super platform connecting consumers and sports ecology!