Chaoyun Group Co., Ltd. (the “Company”, together with its subsidiaries, collectively referred to as “the Group”, “we” or “our”) is a leading one-stop multi-category home care, pet and pet products and personal care platform in China, developing and manufacturing various home care, pet and personal care products. We are committed to providing consumers with a one-stop lifestyle by focusing on eight pillars to support our organization, operations, and business structure, and we believe this has contributed to our success to date. The eight pillars are Insight (Insight), Brand (Brand), R&D (Marketing), Marketing (Marketing), Sales (Sales), Cooperation (Cooperation), Management (Management), and Work (Work). We use this to manage fully integrated business processes, from consumer and market research, R&D, procurement, and production to sales and marketing when conveying the concept of a one-stop lifestyle. Our success to date has been driven by our ability to create new products and expand into new categories to meet consumer needs. We have successfully launched ten categories, covering home care, pets and pet products, and personal care products. We provide consumers with one-stop home care, pet and pet products and personal care products, mainly involving nine core brands, namely Weiwang, Chaowei, BeiBeijian, Stubborn Tail, Stubborn Mouth, Sealand, Runzisu, Planet Claw and Millet, each targeting different aspects of home care needs and specific consumer groups.
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