About HONMAGOLF Company

HONMA is one of the most famous iconic brands in the golf industry. Established in 1959, the company combines advanced innovative technology and traditional Japanese craftsmanship to provide golf clubs, golf balls, clothing and accessories with high end, high technology and excellent performance to golfers around the world. As the only vertically integrated golf company, HONMA has rich independent design, development and manufacturing capabilities. It has a wide retail layout in Asia, and provides a variety of golf clubs and golf-related products, so that HONMA can take advantage of continuous business development in Asia and other regions, and can benefit from golfers in mature markets (such as the US and Japan) and in emerging and underpenetrable markets (such as South Korea and China) in a climate of increased participation. The company will celebrate its 67th anniversary in 2025. Over the past few years, HONMA has reshaped its brand to transform the HONMA brand into a high-end, professional, vibrant, and valuable golf lifestyle brand for young players. The Group maintains a HONMA team composed of an experienced golfer and five female golfers recognized as the new stars of tomorrow in the golf industry, and works with coaches and key opinion leaders in major Asian markets to enhance the visibility of its Asian events. The Group has also invested heavily in retail distribution networks and digital efficiency in Japan and China to provide loyal consumers and young golfers with a consistent and enhanced consumer experience and journey.