About BLUE MOON GROUP Company

The Blue Moon brand was founded in 1992, and Blue Moon Group Holdings Limited (the “Company”) and its subsidiaries (collectively, the “Group”) have developed into a consumer-centered and innovative home cleaning solution provider. In 2020, Blue Moon Group Holdings Limited was successfully listed on the main board of the Hong Kong Stock Exchange Limited (“Stock Exchange”), stock code 6993. Through the Group's efforts to provide consumers with top quality clothing cleaning, personal care and home cleaning and care products, the Group's products have been welcomed and recognized by customers. The Group's laundry detergent and hand sanitizer ranked No. 1 in China's Brand Strength Index for 14 consecutive years (2011 to 2024). Laundry detergent and hand sanitizer ranked No. 2 in the overall market share of similar products for 15 consecutive years (2009 to 2023) and 12 consecutive years (2012 to 2023), respectively. Adhering to the tenet of “washing with one heart and one mind”, the Group adheres to scientific and technological innovation, and has promoted the washing industry in the People's Republic of China (“China”) to achieve two leapfrog product upgrades: “washing powder” to “laundry detergent” and “normal laundry detergent” to “concentrated laundry detergent”. In 2008, the Group took the lead in promoting laundry detergent throughout China, breaking the laundry habits of more than 1 billion Chinese people and pioneering the “liquid” era of laundry in China. Furthermore, in 2015, the Group broke through technical difficulties and launched the first “Concentrate+” machine wash premium laundry detergent in a metered pump head package in China, once again revolutionizing the Chinese washing market. The Group insists on continuously improving the brand matrix and diversifying the product range based on consumer demand. At present, the Group has established a diversified product portfolio covering the three categories of clothing cleaning care, personal cleaning care and home cleaning care to help consumers solve household cleaning problems more quickly and easily and enjoy a clean and worry-free life. In the future, the Group will continue to strive to provide consumers with high-quality products, the ultimate service and professional consultation, so that every family can experience a clean, healthy, comfortable, decent and happy lifestyle.