Blue Port Interactive Co., Ltd. (stock code: HK8267) is a well-known mobile game developer and publisher in China, focusing on the development and distribution of medium to heavy mobile games. It was founded in March 2007 by Wang Feng, then senior vice president of Jinshan Software. The co-founders include Liao Mingxiang and others. On December 30, 2014, Blue Port Interactive successfully landed on the GEM board of the Hong Kong Stock Exchange, raising the highest amount of capital in the sector in nearly ten years. In the eight years since its establishment, Blue Port Interactive has gone through three major changes in the Chinese game industry for client games, web games, and mobile games, and has always adhered to the “R&D+Distribution” development strategy. As of October 2014, Blue Port Interactive has successfully commercialized 17 boutique games, including 10 self-developed games and 7 proxy games. Since 2013, Blue Port Interactive has focused more on the mobile game market. Relying on strong R&D and distribution capabilities, it has continuously launched a variety of medium to heavy mobile game titles such as “King's Sword,” “Sword of the Sky,” “Sword of God,” “Sword of the Hero,” “New Sword of the Sky,” “I'm a Grand Official,” “Harem: Legend of Zhen Yi,” “100,000 Bad Jokes,” and “The Rise of Planet.” Blue Port Interactive has also rapidly grown into one of the most influential companies in the field of mobile games in China. Currently, Blue Port Interactive has carried out extensive cooperation with domestic distribution partners, and has covered the vast majority of distribution channels, including online application stores, telecom operators, mobile phone equipment manufacturers, etc. In addition, Blue Port Interactive's mobile game products also reach users through its own platforms, including cross-promotion of its own platform and its own gaming platform “8864.com.” By the end of July 2014, the cumulative number of registered users of “8864.com” exceeded 81 million. At the same time, Blue Port Interactive is also vigorously expanding overseas markets, and has now set up wholly-owned subsidiaries in Hong Kong and Seoul, covering the Hong Kong, Macao, Taiwan, and South Korean markets respectively. In the future, Blue Port Interactive plans to set up subsidiaries in more countries and regions to gradually establish a perfect global distribution system. Blue Port Interactive always adheres to the production concept of “making good games” and strives to create more boutique mobile games of different genres and themes to provide players with more diverse game combinations and more enjoyable gaming experiences.
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