We are a Hong Kong-based catering and entertainment group that owns and operates two evening entertainment clubs, Volar and Fly, and three restaurants that promote Japanese curry dishes under our own brand “Tiger”. According to the Frost & Sullivan report, in terms of earnings for the year ended May 31, 2016, we are one of the leading operators in the Hong Kong clubhouse market, with a market share of approximately 10.6%. Volar has received international recognition. In May 2016, Volar was awarded the “Asia's Best Club” award by the Asian Club and Bar Association. Strategically, we have positioned our two clubs to cover different segments of the evening entertainment club market. Volar aims to provide a high-quality clubhouse-style experience for customers with an elegant taste for evening entertainment and strong spending power. We obtained the operating rights of Fly through the acquisition of Fly's operating company in November 2015. The aim is to cater to young professional white-collar workers, college students and graduates, and provide a private high-class clubhouse experience at a more affordable price. Volar is located in the heart of Lan Kwai Fong, an internationally renowned nightlife district in Hong Kong. Fly is also located in the heart of Central. In terms of clubhouse operations, our revenue mainly comes from beverage sales, entrance fee revenue, sponsorship revenue, and other product and service sales (including cloakroom revenue, snapshot revenue, tip revenue, and rental income from renting out the clubhouse venue to host events). For the two years ended May 31, 2016, net sales of drinks at the club accounted for about 89.7% and 91.4% of the club's operating income respectively, accounting for about 82.6% and 75.0% of the total revenue, respectively. Our main drink is champagne. For the two years ended May 31, 2016, champagne sales were equivalent to approximately 44.5% and 45.8% of total beverage sales, respectively. Our “Tiger” brand restaurant targets mass market customers and aims to create a relaxed environment and provide a contemporary Japanese dining experience. We set our food menu around Japanese curry dishes, and also serve a variety of other popular Japanese dishes, striving to stand out from other casual dining and fast food concepts in the region. The estimated average expenses of “Tiger” brand restaurant customers ranged from HK$72 to HK$124 per person per meal. Our three restaurants operate under the secondary brands “Tiger Curry,” “TigerCurry Jr.,” and “Tiger Curry & Cafe.” Tiger Curry is located in Causeway Bay, close to trendy restaurants and hotels, and strives to show style and style. The exterior of the restaurant is a three-story high wall. The lower half is decorated with wooden boards and bright gray tigers on one side, shiny blue brick on the other, and the upper part is decorated with gray camouflage paintings. The interior of the restaurant is equipped with long wooden counters, an open kitchen and large black-framed windows, a mix of white brick, blue brick and gray walls, with a large gray tiger pattern. The oversized graphics and images throughout the restaurant are designed to convey our fun and modern brand personality. Tiger Curry Jr. is located in the food court in Times Square City Super in Causeway Bay. It aims to provide food court customers with high-quality Japanese curry dishes at an affordable price. Tiger Curry & Cafe is located in Harbour City, Tsim Sha Tsui. It follows the same trend design as Tiger Curry and serves more types of non-curry Japanese dishes. We plan to set up two new sports-themed bars and five new restaurants in Hong Kong to further expand the “Tiger” brand to other parts of Hong Kong. For details, please refer to “— Business Strategy — Continued Expansion and Diversification of the Store Network”.
No Data