We are a chain bar group operating in Hong Kong under the “Bar Pacific” brand, serving drinks and snacks. We opened our first store in Hung Hom in 1999. Over the years, the Group has gradually expanded, and on the last practical date, we operated 32 stores throughout Hong Kong. We are committed to creating a pleasant, comfortable and clean environment for our valued customers, providing quality drinks and snacks at reasonable prices. During the track record period, we were awarded several awards or accolades, including the Quality Bar Label, My Favorite Hong Kong Brand — Gold Award, the Business Show Caring Award, and the Best SME Award. Please refer to the “Awards and Recognitions” section of this section for further details. Our target customers are residents of all regions of Hong Kong, catering to social and recreational needs. As a result, all of our current bars are strategically distributed around residential or industrial areas rather than prime retail locations. During the track record period and until the last practical date, we opened 68th and 69th branches in North Point and Kwai Chung respectively. For more information about the network, please refer to the “Our Network” section of this section. The directors believe that the Group has established a solid customer base over the years and that our well-known brands can attract customers. We plan to continue expanding our network in Hong Kong. We plan to open a total of 12 new stores in the four years ending March 31, 2020. The Group uses a centralized procurement system for the procurement of beverages and other supplies (excluding snacks). Our business relationships with the five major suppliers range from 1 to 17 years. Please refer to the “Suppliers” section of this document for further details. In order to enhance brand awareness and attract new and old customers, we organize various promotions and marketing activities by ourselves or in collaboration with major suppliers or other organizations from time to time. In addition to hosting in-store marketing activities, we also participate in external events.
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