This modern concept bakery was founded by Anita Chia and Aris Goh in 2013 under the brand “Proofer.” Our name comes from the philosophy of no shortcuts, and refers to a step that many bakers skip: let the dough rise twice to make rich bread. Simply because it's the way to make good bread. PROOFER = Proofer For many busy city dwellers, it quickly stops when enjoying fresh and hot food during the trip. The big idea behind our bakery highlights high quality ingredients, traditional techniques, and the exciting concept of bread freshly made for you. The Group has also developed its own brands, including “Proofer,” “Yuba Hut,” “Laura,” and “300BC Bakery.”