The Group is a restaurant group headquartered in Hong Kong that offers Szechuan, Cantonese, modern vegetarian and Japanese cuisine. The Group strives to serve customers who enjoy delicious, flavourful and pleasing dishes made with high-quality ingredients. As of the last practical date, the Group operated four full-service restaurants in Hong Kong, including (i) operating its Sichuan and Cantonese restaurants under the “Sanxilou” brand; (ii) operating its new vegetarian restaurant under the “Xinzhai” brand; and (iii) operating two Japanese restaurants under the “Ronin” brand. The Group will open a second Sichuan and Cantonese restaurant under the “Sanxilou” brand, and it is expected that the restaurant will start trial operation in the fourth quarter of 2017. The Group aims to provide delicious, healthy and fresh dishes of the same quality. The Group searches for high-quality ingredients to prepare dishes, hoping to preserve the natural nutrition and flavor of food. At the same time, we strive to bring customers a better customer service experience, and treat every customer with care in an attractive dining atmosphere. The Group promotes the concept of “don't eat from time to time” and introduces novel ideas for dishes. The Group regularly introduces seasonal ingredients to the menu to ensure that customers can enjoy the ingredients ordered at the time. The Group incorporates the flavors of local cuisine and elements of international cuisine into its dishes, and conceives novel dishes and improves existing dishes to meet the changing tastes of customers, keep up with changing food trends, and draw on customer opinions. The Group believes that its commitment to customer-oriented service over the years has strengthened its brand image and customer loyalty. Since 2014, the Group's Sanxilou and Shinzai have both been recognized by the Hong Kong Tourism Board as “Quality Restaurants” under the “Quality Tourism Services” scheme. Since 2015, the Group's Shinzai has been recognized by the Government Department of Health as a “commercial restaurant” and ranked 18th among the top 25 vegetarian restaurants in the world in 2015 according to TheDailyMeal. The DailyMeal website was launched in 2010. The special features of the website focus on 9 channels and 24 web pages covering various food topics, and compiles annual reports on different dining experiences. The Group set up the first restaurant serving Sichuan and Cantonese cuisine in Central, Hong Kong in March 2008, under the “Sanxi House” brand, to target customers looking for spicy and rich dishes with the characteristic flavor of Sichuan cuisine, or customers looking for dishes or dim sum with delicate flavors characteristic of Cantonese cuisine and prepared with fresh ingredients. In April 2013, the Group's restaurants under the “Heart Zhai” brand in Central, Hong Kong became part of the Group, offering innovative vegetarian dishes, targeting customers looking for innovative vegetarian dishes or vegetarian cuisines and specialty vegetarian dishes. In October 2016, the Group acquired two Japanese restaurants “Ronin Central” and “Ronin Wan Chai” under the “Ronin” brands in Central and Wan Chai, Hong Kong, respectively. Ronin Central and Ronin Wan Chai each have different positions. Ronin Central offers high-quality and exquisite Japanese cuisine, targeting business customers in Central; while Ronin Wan Chai offers an “open-ended” buffet menu and general Japanese cuisine, aimed at lovers of affordable Japanese cuisine. The second restaurant under the Group's “Sanxi House” brand will be located at Times Square in Causeway Bay, Hong Kong. It is expected to commence trial operation in the fourth quarter of 2017. The Group has adopted a multi-brand strategy, targeting the Hong Kong market exclusively. The Group's three brands (namely “Sanxilou”, “Shinzai” and “Ronin”) cover all types of customers that the Group believes have strong spending power, so the Group can attract customers at different levels in all regions of Hong Kong from its restaurant network. Through its multi-brand strategy, the Group can operate its business flexibly and plan future expansion plans. The directors believe in the Group's success to date. The key factor is that the Group keeps pace with the times, intention and ability to meet the needs and preferences of customers in different market segments. The Group believes that its multi-brand portfolio and diversified food supply will enable the Group to cater to customers who want to enjoy value-for-money dishes to experience different tastes and preferences throughout the dining process and expand revenue streams. Other aspects of the Group's standardized business include, but are not limited to, the Group's standardized quality control system, employee training and promotion plans to provide a systematic platform for maintaining the Group's future growth and expanding its customer base.
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