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[Brokerage Focus] BOCOM INTL expects steady growth for e-commerce platforms in the first quarter.
Jinwu Financial News | BOCOM INTL released the monthly report on the Internet Industry, stating that the adjusted year-on-year growth of physical e-commerce online retail sales in Q1 2025 is 5.7%, with growth rates of 5.0% in January-February and 6.9% in March respectively. In terms of categories, the increase in national subsidies for products has accelerated the growth of communication equipment compared to Q4; the demand for home appliances has slowed down due to advance release at the end of last year, but demand has been recovering month by month since the start of the home decoration season, with growth in March accelerating compared to January-February. The bank maintains its previous views, noting that the cancellation of tax exemptions for small packages negatively impacts the profitability of low-value-added categories, logistics costs, and customs clearance cycles, and suggests paying attention to the platforms.
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Huaxi: The incremental engine of e-commerce is the instant retail industry embracing the new blue ocean of the sinking market.
The instant retail Industry is currently experiencing rapid growth, with platform-based Meituan Flash Purchase, front warehouse Dingdong, and Pupu Supermarket gradually becoming profitable. The Industry is about to enter a "dual phase of scale expansion + profit realization."
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