About BILIBILI-W Company

Bilibili is an iconic brand and leading video community for the younger generation in China. Our website was founded in June 2009 and officially named “Bilibili” in January 2010. We provide a full range of video content to meet users' diverse interests and preferences, and have built our community around culturally motivated users, high-quality content, talented content creators, and the strong emotional bonds between them. Our mission is to enrich the everyday lives of young people in China. Our brand proposition is “all the videos you are interested in are on station B.” In our community, users and content creators can discover and interact with diverse content based on different interests, covering many other fields such as life, games, entertainment, animation, technology, and knowledge. We also support a wide range of video content consumption scenarios, centered on professional user-created video (PUGV), complemented by live streaming, professional organization created video (OGV), etc. Our community brings together diverse cultures and interests that users love, and is the best platform to explore young people's cultural trends and phenomena. Video connects people to the world in an intuitive, vivid, and informative way, and has quickly become the primary medium for people to communicate, entertain, and inform. We call the trend of combining videos with everyday scenes “videization,” and this trend will form a huge video industry in China. As the video community of choice for the younger generation in China, we believe we can seize the huge opportunities brought by the “video” era. With a vibrant community and high-quality content, we have become the preferred platform for videos created and consumed by the “Z+ generation” (born in China from 1985 to 2009). According to iResearch, the “Z+ generation” is regarded as the golden generation of the Chinese video industry, and is a growth driver and trend leader for all types of consumption in China. Building beautiful communities with a strong sense of belonging has always been our top priority. Our community consists of a large number of interest-based sub-groups, and passionate users form emotional bonds through shared interests. We've carefully designed a variety of interactive features and enhanced user engagement through our iconic “barrage” review feature. We have designed a unique formal membership assessment system to enhance users' sense of belonging and loyalty to the community. We believe our vibrant community, and over ten years of experience in running a community, is one of our strongest competitive advantages. We are committed to meeting the diverse and ever-expanding interests of our users. We attract users with high-quality content, retain users with a vibrant community, and provide the right content to meet their cultural consumption needs. We have achieved a variety of commercial revenue models, mainly including mobile games, value-added services, advertising, e-commerce and other methods. Driven by the “video” trend, and with our deep understanding of highly active users, we believe we will seize the growing consumer demand of the younger generation in China.