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Bilibili's 1Q Profit Likely to Be Temporarily Hit by Major Marketing Event -- Market Talk
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【Brokerage Focus】 BOCOM INTL maintains a Buy rating on Bilibili (09626) and basically maintains its revenue and profit expectations for the fourth quarter.
Jinwu Financial News | BOCOM INTL released a Research Report indicating that it basically maintains the revenue and profit expectations for Bilibili (09626) in the fourth quarter of 2024. 1) Games: The revenue from "Three Strategies" is basically in line with expectations, while the first month's revenue from "Jujutsu Kaisen Phantom Night" in the international version may reach 70 million yuan (RMB, the same below). The institution basically maintains the fourth quarter game revenue expectation at 1.77 billion yuan, corresponding to a year-on-year growth rate of 76%. 2) Maintaining expectations for advertising/VAS revenue, with an estimated year-on-year increase of 24% in advertising revenue, benefiting from product optimization, gradual release of cross-scenario advertising inventory, major e-commerce promotions, and the trade-in policy driving short-term marketing budgets.
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