Helen's is a brand owned by Shenzhen Helens Enterprise Management Co., Ltd., dedicated to building an offline social networking platform for young people. The first Helen's was founded in 2009, and currently has 500+ direct-run stores in 100+ cities including Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, and Chengdu. In the social space, we focus on the exotic style of Southeast Asia, using decoration and interior with Southeast Asian art elements and Chinese ethnic minority styles; in terms of product portfolio, we mainly use our own products, supplemented by external products, and provide a very cost-effective product portfolio. Through efficient and immediate service, uniform and trendy music, we bring customers a free, relaxed, and happy nightlife.