We are committed to marketing and operating online games (especially mobile games) in China. Online games developed by customers and marketed and operated by us are provided to players through the “Play Games” brand. According to Frost & Sullivan, in terms of revenue, we are the fifth largest mobile game product distribution platform in China, accounting for 3.5% of the total market share in 2022. In 2022, the four major players in the Chinese mobile game market accounted for more than 60% of the total market share of the Chinese mobile game market. Furthermore, according to Frost & Sullivan, our “Play Games” brand is an online game distribution brand widely recognized by Chinese players. Since our establishment, as of April 30, 2023, we have marketed and operated 11 game products for more than 5 years and 28 game products for more than 3 years. Over the track record period, we maintained an average of five years of business relationships with the top five game developer clients. As of April 30, 2023, the game products we market and operate had a total of 418.0 million registered users. For the four months ended April 30, 2023, the average monthly active users (MAU) of the game products we market and operate reached 9.4 million. The average monthly revenue per paying user (ARPPU) for all game products we market and operate during the record period was RMB 411.1. In addition to game products, we also export our core competencies to empower the marketing of online literature products.
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