About WB-SW Company

Weibo is the leading social media platform for people to create, share, and discover content online. Weibo combines an open, real-time way of self-expression with the platform's powerful social interaction, content integration, and distribution capabilities. Any user can create and post tweets with multimedia or long blog content attached. The relationships between users on Weibo may be asymmetrical; each user can follow any other user, comment on, and retweet any microblog. The simple, asymmetric, and distributed nature of Weibo allows original microblogs to evolve into a stream of topics that spread rapidly, involve multiple parties, and be updated in real time. Weibo helps its advertising and marketing customers promote brands, products, and services to users. Weibo offers a wide range of advertising and marketing solutions for clients of all sizes. The vast majority of the company's revenue comes from the sale of advertising and marketing services, including social display ads and promotional marketing ads. Weibo is designed based on the “mobile first” concept, displays content in the form of a simple stream of information, and provides native advertising integrated with the flow of information on our platform. In order to better support the mobile format, Weibo has developed and continues to refine its social interest map recommendation engine, which enables customers to target individual marketing and target audiences based on the user's demographic characteristics, social relationships, interests, and behavior, so that the customer's marketing activities on the Weibo platform have higher accuracy, activity, and promotion efficiency.