The company is China's largest white feather broiler exporter and leading chicken food retailer. It was established as a limited company in China on December 17, 2010, and listed on the main board of the Stock Exchange on July 16, 2020 (stock code: 9977). The Group is mainly located in Shandong, China, and mainly uses white feather broilers to produce and sell deep-processed chicken products and raw chicken products. The main products include (i) deep-processed chicken products; (ii) raw chicken products; (iii) chicken seedlings; and (iv) others. In addition to its leading position in the Chinese domestic market, the Group also has a mature and growing export business, supplying a variety of high-quality chicken products to overseas customers in Japan, Malaysia, Europe, the Middle East, South Korea, Mongolia and Singapore. The Group's white feather chicken products are certified halal using Islamic slaughter rituals. The Group uses an integrated “farm to table” model to enable the Group to control every stage of the poultry life cycle, thereby effectively managing the quality and cost of the entire process from broiler breeding to the distribution and sale of chicken products.
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