About POP MART Company

Beijing Bubble Mart Cultural and Creative Co., Ltd. was founded in 2010 and is a leading trendy culture and entertainment company in China. Over the past ten years of development, POP MART Bubble Mart aims to build a comprehensive operating platform covering the entire trendy toy industry chain using the brand culture of “creating trends and delivering beauty” around the four fields of artist discovery, IP incubation and operation, consumer reach, and promotion and cultivation of trendy play culture. In order for more young people who love trendy fun to “create trends and deliver beauty. The brand concept of “To light up passion and bring joy.” POP MART Bubble Mart has successfully held five of Asia's largest international trendy toy fairs in Beijing and Shanghai. Each exhibition can attract over 0.1 million visitors, filling the gap in the domestic trendy toy industry. POP MART Bubble Mart allows more foreign trendy toy brands to pay attention to the domestic market in the form of an exhibition, and also allows more outstanding Chinese designers to broaden their channels to display their original art, thereby adding impetus to the booming development of trendy Chinese toy culture. As of December 31, 2019, POP MART Bubble Mart's offline direct stores have surpassed 114, with over 825 robot stores, covering 57 cities across the country, and has entered 21 overseas countries and regions, including South Korea, Japan, Singapore, and the United States. The global layout continues to expand. Regarding the European market, POP Mart Bubble Mart announced that it has signed a European expansion agreement with its European partner Baby Watch. The two sides will expand the European market starting in France and further achieve global operations. At the same time, POP MART Bubble Mart has independently developed the most professional trendy toy social networking platform in China, giving trendy game enthusiasts their own gathering place. It now covers about 540 trendy toy brands. Many trendy game designers have joined and set up columns. “Turn a baby,” “change a baby,” and “change a baby” have become new terms in the trendy toy industry. Today, POP MART Bubble Mart has formed a brand advantage based on designers, retail channels, and industrial chains. POP Mart's Bubble Mart has signed contracts with well-known trendy game designers such as Kenny, ?$#@$, and Long Jiasheng to launch trendy gaming products that many fans love, gathering a strong and high-quality fan base. At the same time, POP MART is also cooperating with world-renowned brands to create trendy products loved by today's young consumers for classic IP images. In addition, POP MART Bubble Mart focuses on the origin of the trendy toy market and co-hosts lectures on trendy toys with the Central Academy of Fine Arts, inviting top designers in the industry to teach trendy toy knowledge to help cultivate trendy toy designers in mainland China. Aiming at online sales channels, the POP MART Bubble Mart Tmall flagship store has risen strongly, enhancing fans' shopping fun through mini-games, mini-programs, etc. In 2019, Tmall's sales exceeded 82.12 million during the “Double Eleven” period, an increase of 295% over the previous year, making it number one in the Tmall toy category. As the layout continues to expand, POP MART Bubble Mart has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trendy toy fairs, so that designers can focus more on their works and promote the flourishing development of the trendy toy industry.