Pop Mart's "pearls precede it," and the "millet economy" has become popular in the market.

"Guazi economy" relies on monetizing IP such as games, animation, etc., with the focus of the industry chain on IP and channels. The more IPs obtained and the larger the distribution channel scale, the stronger the core competitiveness. Institutions predict that the scale of the second-dimensional industry from 2023 to 2029 will increase from 221.9 billion yuan to 590 billion yuan, with a compound growth rate of 18%, accelerating the development of the "Guazi economy".

wallstreetcn03:42 ET

"The rise of the 'millet economy'! Related stocks in Hong Kong and A-shares are skyrocketing, with pop mart having surged 3.3 times this year.

IP and channels are core.

Gelonghui Finance22:57 ET

Hong Kong stock concept tracking| The zero-growth rate of social retail supports the "Guizi" economy and the broad prospects of the industry chain (with concept stocks)

The millet industry rose in 2022 and erupted in 2023.

Zhitong Finance21:42 ET

Why is the "millet economy" exploding in the A-shares market? Pop Mart samples, and the intersection of two-dimensional culture and AI.

①In the two-dimensional culture, valley refers to peripheral commodities such as animation, games, etc., and valley economy is a form of consumer economy mainly targeting young people; ②The most core link of the industry chain is undoubtedly IP development operation, and the popularity of IP directly affects the sales of peripheral products.

cls.cnNov 25 03:35 ET

Jefferies Adjusts Pop Mart International Group's Price Target to HK$97.20 From HK$80.50, Keeps at Buy

MT NewswiresNov 25 02:10 ET · Ratings

Pop Mart International Set to Benefit From Growing Brand Popularity -- Market Talk

WSJNov 25 01:52 ET