Asahi is the largest brewer in Japan with a nearly 40% market share, led by its Super Dry beer brand. It also operates a wide range of alcoholic and soft beverage products as well as packaged foods, mainly in Japan. Overseas markets accounted for over half of the company’s revenue and close to 60% of operating profit, with Australia and Europe being two major markets. It acquired SABMiller’s brands including Peroni and Pilsner Urquell in Western and Central Europe in 2016 and 2017 from Anheuser-Busch InBev. In Australia, Asahi holds market leaderships across beer and soft drinks segments, through its acquisitions of Schweppes Australia in 2009 and Carlton & United Breweries in 2020.
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