The company was founded in 2012 by “Father Squirrel” Zhang Liao, headquartered in Wuhu, Anhui, and established an R&D and innovation center in Nanjing. After ten years of hard work, the company has developed into a listed company with annual sales exceeding 10 billion yuan, and is accelerating its transformation into a digital supply chain platform enterprise. Relying on its brand, product, logistics and service advantages, the company was successively hailed by Xinhua News Agency and “People's Daily” as the “business card of reform” and “the next leader in domestic goods” in the new era, and was hailed as “the first national snack stock” on the day it went public. On Double Eleven in 2019, the company broke the Chinese food industry transaction record with sales of 1.049 billion yuan. Foreign media such as “The Wall Street Journal,” “Reuters,” and “Bloomberg” called it “a strong rival faced by American companies” and “a model for the rise of Chinese brands.” The company is mainly engaged in R&D, testing, packaging and sales of its own brand snack food. The company's main products are roasted food and nut products, baking, meat products, dried fruit, etc. In 2023, the three squirrels were selected in the “TopBrand 2023 Top 500 Chinese Brands” list and No. 1 in the “2023 Top 10 Most Popular Chinese New Year Nut Gift Box Brands”. In addition, the company has successively won China Central Radio and Television's “CCTV · Ingenious Nut Leading Brand” title, “China Philanthropist” 2023 Responsible Brand Award, Consumer Report 2023 Charity Project Award, 2023 Guochao Food New Force List, 2023 Weibo ESG and Sustainable Development Forum · Top 100 Brand Value Influence List, and Xiaolan Blue Brand and related products have successively won the 2024 Jingdong Supermarket Baby Party Excellent Marketing Award, the 2024 Hi-Innovation Award (Probiotic Dance Melisol), the 2023 ISEISE Global Delicious Award Runner-up in the Anhui Good Online Shopping Competition and many other honors.
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