Zozo was established in 1998 by Yusaku Maezawa (founder and former CEO), and its main business is Zozotown, the largest fashion e-commerce platform in Japan. Zozotown’s business consists mainly of consignment sales, where each brand’s products are stocked in Zozotown’s logistics bases, and brands open their shops on Zozotown as tenants. As of 2022, Zozotown sold clothing from over 9,000 brands and boasted about 11.7 million annual active users. In 2019, Zozo was acquired by Z Holdings. Since then, Zozo also sells through the Yahoo-owned general e-commerce site Yahoo Shopping.